How do we measure quality? Is it by price? Company prestige? Availability? Experience? Durability? Or a mixture of many comprised together? Some things are just difficult to grasp due to its significant varieties and choices while other things are simply easier to formulate. For cars, high quality is measured for its luxurious smooth ride supplemented by its array of advanced technological features or a simple durable car that’s long lasting, great mileage and solid resale value. For clothes we could consider fabrics or where it’s made. Polyester or cashmere? Commando or hand knitted? And as for food, well they’re simply isn’t a way to label quality like in cars or clothes.
With food, there are multitude of varieties from all over the world. One simple apple could be worth a penny where in another world could cost 10x that amount. The difference in how we see quality makes what we call quality. Despite the cost of transportation and federal administrative jargon, the more we like of a few well rounded rare items, the more we begin to perceive an item as quality than the rest.
Japan is infamously known for their incredibly jaw aching price for fruits, or food for that matter. But unlike the processing, harvesting, and distributing system we have in the US, Japan is highly concerned of being nit picky. A great well known example are melons and fruit box (yes box, not basket). A superior fruit only due to the specific inspections they undergo, the shape, size, taste, how it’s grown, how much on each vine, are meticulously calculated from growth to harvest. The end product is nothing less than perfect. Moreover, this procedure is manipulated amongst a whole range of fruits to accommodate the fruit box. And like inspecting a newborn Spartan, each deformed byproducts are discarded once again reinforcing only perfection.
The way they recognize perfection ends up becoming their quality reassurance. Price is definitely mind boggling, but it sure does taste great!